Message
The Story of Yulala
Yulalaとは
The Warmth of Wood,The Heart of Kindness
Children naturally grow by touching, feeling, and exploring the world around them.
Through these experiences, they discover, learn, and develop in their own unique way.
However, in today’s busy society, opportunities for children to fully use their five senses are becoming fewer and fewer.
We began focusing on wooden toys as a way to bring back these meaningful experiences.
The warmth of natural wood, its gentle texture, its soft natural scent, and its simple forms that inspire imagination.
All of these elements help nurture children’s hearts and bodies at a natural pace.
Through my experience working with children in an international school, I realized that Japanese childcare holds a very special value.
It is a culture that carefully observes, supports, and respects each individual child.
We want to share this warmth and philosophy with children around the world.
From that wish, Yulala Japan was born.
CEO Message
代表挨拶
The Warmth of Wood,
The Heart of Care
Children naturally grow by touching, feeling, exploring, and discovering the world around them.However, in today’s fast-paced society, opportunities to fully engage their five senses are becoming increasingly limited.
We focused on wooden toys as a way to restore these essential experiences.The warmth of natural wood, the gentle texture, the subtle scent, and the simple shapes that spark imagination,all of these nurture a child’s mind and body at a natural pace.
Through working with children at an international school, I realized that Japanese childcare carries a unique value:a culture of carefully supporting each child as an individual.I wanted to share this warmth and philosophy with children around the world.From this aspiration, Yulala Japan was born.
Yulala Japan delivers Japanese-style childcare through wooden toys,nurturing children’s five senses while sharing this approach globally through English-language educational content.Our goal is not merely to provide toys or activities, but to offer meaningful experiences,to help children feel, think, and become deeply engaged.We strive to build a society where children, parents, and caregivers connect across borders and cultures,creating a world filled with smiles and understanding.Yulala Japan will continue to challenge itself as a gentle guiding light for children’s future.
Representative Director / CEO
Yuka Iwaki