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Experience Yulala Japan today.

Try any Premium Plan free for your first 30 days with code "YULALA" (one-time offer for first-time users).

  • Best Value

    Yulala PRO

    1,500¥
    Every month
    With Yulala PRO, you can watch unlimited play guide videos, buy wooden toys at member prices, and gain practical tips for parents and babysitters to immediately apply in daily interactions.
     
    • Wooden toy introduction videos
    • Unlimited short play activity videos
    • Mini educational content on child development
    • Member pricing for toys
    • Priority access to limited-edition toys
    • Referral Benefits
    • [First Time Only] Use code 「YULALA」 for 100% OFF!
    • Member pricing + 10% OFF birthday coupon (from Jan 2027)

  • Yulala Family

    980¥
    Every month
    With Yulala Family, you can purchase Yulala-style wooden toys at member prices and easily learn the Yulala approach at home through play guide videos.
     
    • Wooden toy introduction videos
    • Unlimited short play activity videos
    • Member pricing for toys
    • Referral Benefits
    • [First Time Only] Use code 「YULALA」 for 100% OFF!
    • Member pricing + 5% OFF birthday coupon (from Jan 2027)

  • Yulala Start

    0¥
     
    With Yulala Start, you can explore the Yulala approach through a selection of videos and experience it in a simple and accessible way.
    Free Plan
    • Wooden toy introduction videos
    • Limited access to play activity videos
    • Occasional exclusive content
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