
Membership Benefits
Discover Our Features
サービスの詳細
ALL
Wooden toy introduction videos
Introduce wooden toys selected to match each theme.
Start
Limited access to play activity videos
Introduce age-appropriate ways to play with wooden toys, shown by native speakers
ALL
Occasional exclusive content
Share upcoming wooden toy features and English versions of Japanese songs
Family &PRO
Unlimited short play activity videos
Share videos demonstrating age-appropriate ways to play with wooden toys, presented by native speakers.
Family&PRO
Member pricing for toys
Members can purchase toys at exclusive Yulala prices.
Family&PRO
Referral Benefits
Members who refer Yulala receive a coupon for their next purchase
PRO only
Collaborative video project
A video project collaborating with wooden toy makers and child development experts to introduce play ideas and toys tailored to early childhood development.
PRO only
Mini educational content on child development
Child development through wooden toys, based on insights from nursery and kindergarten teachers, for parents and babysitters.
PRO only
Priority access to limited-edition toys
Yulala PRO members get priority access to purchase limited-edition toys.
Age-Based Curriculum
At Yulala, all of our programs (Yulala Start, Yulala Family, and Yulala PRO ) include age-based learning experiences designed to support each child’s stage of growth through our Sprout Course and Bloom Course.


Sprout Course
For children ages 0–2
The Sprout Course nurtures each child’s very first experiences through sensory play, warm interactions, and a safe, comforting environment.
We gently support each child’s unique pace of growth while encouraging curiosity, connection, and joyful discovery.

Bloom Course
For children ages 3–6 (preschool age)
The Bloom Course encourages children to think, explore, express, and grow through meaningful play and hands-on experiences.
We support this important stage before elementary school by helping children build confidence, creativity, and independence.

